Marketing Cloud

Salesforce Marketing Cloud (SFMC) is Salesforce’s (or “Cloud”) platform for marketing automation and customer engagement. It is a SaaS platform made up of four “base versions”, each of which has different levels of functionality and a number of additional components at the expense of additional functionality. Salesforce Marketing Cloud is a feature-rich platform capable of across the entire field of marketing. This includes the following:

• Real-time customer interactions
• Email and marketing automation
• Social media interactions, listening and advertising
• Mobile messaging ( SMS) and push notifications
• Customer Marketing Analytics

 Customer journeys enabled in Salesforce Marketing Cloud help illustrate some of the key capabilities mentioned above. In SFMC, you can use the Journey Builder to build automated multi-channel journeys using many of the features above to provide your customers with a personalized and 1: 1 customer experience